Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Consumer Wipes Market in U.S. to Grow 2.5% Per Year - Nonwovens Industry

What are you searching for?

Sign in
Nonwovens News

Consumer Wipes Market in U.S. to Grow 2.5% Per Year

Majority of wipes sold last year were personal care wipes

Author Image

By: Tara Olivo

Associate Editor at Nonwovens Industry, Rodman Media

Consumer wipes markets accounted for 56% of overall wipes sales in 2016. Demand for consumer wipes is expected to increase 2.5% per year to $1.9 billion in 2021. More than 80% of consumer wipes sales in 2016 were for personal care wipes, with baby wipes accounting for the majority of personal care wipes sales. However, given the maturity of the baby wipes market, the fastest growth among consumer wipes will be tied to sales of household care and other consumer wipes. These and other trends are presented in Wipes Market in the US, 8th Edition, a new study from The Freedonia Group, a Cleveland-based industry research firm.

In household care wipes, 32% of sales are tied to dry wipes, primarily due to the floor care segment. In this application, wipes are often used to lift away light soils such as dust and small amounts of dirt without the help of a solvent or surfactant. This is often due to an electrostatic charge that can attract and hold dust and other small particles.

There are significant differences in the market shares of the several segments of the personal care wipes market, depending on whether market share is measured in value or in volume terms.  By volume, baby wipes accounted for about 82% of personal care wipes in 2016, while in value terms they accounted for only 67% of the segment. 

Add us as a preferred source on Google

Get the latest Nonwovens Industry news, insights and analysis in your Google Search and AI experiences.

Add Nonwovens Industry as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Nonwovens Industry Newsletters

Topics